When you share a link on social media, the preview image can make all the difference. Mosaic makes it easy to generate these images automatically, but how often should you update them? Here are a few guidelines to keep in mind.

Update after design changes

A major website redesign or even small tweaks to your layout can affect how your pages look when captured. If you’ve refreshed your site’s look and feel, take a moment to refresh your OG images so that your social previews match the new design.

Refresh for product launches

Launching a new product or feature is a perfect time to regenerate your OG images. Updated screenshots showcase your newest offerings right away, helping you build excitement as soon as the announcement goes live.

Consider seasonal content

If your site features seasonal promotions or time‑sensitive content, schedule a refresh when those pages change. It’s a quick way to keep your social shares relevant, whether you’re kicking off a holiday sale or highlighting a limited‑time event.

How Mosaic can help

Mosaic’s Refresh tool lets you update screenshots on demand or set up automated routines. Whether you’re responding to a site update or gearing up for a new campaign, it takes just a click to regenerate your OG images.

Keeping your OG images up to date ensures that your content always looks its best when shared. With Mosaic’s help, you can refresh as often as your design, product updates, or seasonal campaigns require.